Factors affecting customer satisfaction in Credit card industry: With special Focus on American Express
Keywords:
Credit cards, customer satisfaction, American ExpressAbstract
Customer satisfaction in the credit card industry is crucial for customer retention and profitability. This research paper explores the factors influencing customer satisfaction with a specific focus on American Express. Key factors include customer service quality, rewards programs, fees and charges, technological innovations, and brand reputation. The study utilizes a combination of secondary data from industry reports and academic literature to analyze these factors. The findings highlight the importance of a customer-centric approach and continuous innovation in enhancing customer satisfaction in the credit card industry.
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